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Phil Dowse has made an art form out of propelling radio stations to top market positions and making their names the word on the street. As owner-operator of Phil Dowse Media, Phil is a strategist for international radio and entertainment companies, steering them to their highest levels of success. He now works with more than 50 networks and stations across the UK, US, Europe and Australia – including some of the most influential radio and media groups in Europe. Radio stations and entertainment companies across the globe want to get inside Phil’s head and tap into his tactics. He has recently spoken at Europe’s most prestigious Radio Conference Forum the N.A.B His name is becoming a buzz word in the industry. Before setting up his own company, Phil was CEO of international radio consultancy ESPi. He has guided many radio stations he has worked with in various markets to their best results yet. His philosophy for creating first-rate radio and listener loyalty is originality, innovation and stand-out tactics. Sometimes risky, always cutting-edge, Phil’s ideas and methods aren’t for the faint-hearted. But they get the desired results. Phil can also smell talent a mile off. He has discovered and nurtured some of the biggest names in Australian radio. Phil doesn’t have a famous mentor to mention. He doesn’t always rely on research. He didn’t learn his craft from a textbook and doesn’t have a university degree. What he does have is 30 years experience in the radio and entertainment industries – and a finely tuned gut instinct for things that create success. When Phil was a Duopoly Program Director for Austereo in Australia, his stations sat at numbers one and two in the market. They were also the innovators of ground-breaking promotions such as ‘The Lie Detector’, ‘The Love Triangle’ and ‘The Fugitive’. Phil was awarded Strategist of the Year, Program Director of the Year and was Australia’s most experienced Radio Programmer. He has also held positions over the years such as Music Director, National Promotions & Marketing Director – and a whole lot of other similar titles that sound equally as good. Back in the 80’s he was a Marketing Manager for Sony Music. Phil’s specialties include branding, market positioning and promoting. With one-of-a-kind strategies that don’t fit inside the square, Phil has a knack for generating hype and street talk. He is prepared to share cutting-edge knowledge on radio trends and marketing warfare. He leaves clients with the winning edge over their competitors. He believes every organisation he works with is unique – and treats them as such. Phil is into “rolling up the sleeves and getting into the heart of a company”. He is prepared to accept responsibility and accountability. Now with the added support of a company Music Director, Creative Director and Program Manager, Phil Dowse is one of the UK and Europe’s most sought-after radio and entertainment strategists. Basically, there’s ordinary marketing – and then there’s Phil Dowse. Contact Phil by email, phildowse@phildowsemedia.com |
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